Media Technology Blog

The changes that have come with new technology require communicators to skill up both to avoid their pitfalls and to optimize what they get out of them. The modern communicator is often working alone, so this means that they have to do a lot of this themselves. Meeting ethical standards means not only an intent…

Print has changed with the introduction of technologies like Kindle that allow the user to instantly download and carry hundreds of books on a small device. Most people expect acquiring media to be instant and its access to be convenient. However, because of its physical, tactile nature, some people still prefer print books; this is…

The advent of social media has democratized journalism. While previously, the publicized message of journalism was in the hands of those who had the resources to spread their version of the message, now, everyone is a journalist. This means not only that the stories that make news around the world get communicated from countless personal…

The changing media landscape has made it more difficult for small publications to survive. Increasing usage of digital platforms and social media as a news source has made it difficult for local news outlets to keep the attention of their readers. Algorithms on these platforms are designed to grab users’ attention away from more traditional…

Data analytics has transformed the ability of communicators to tailor communications directly toward the stakeholders they wish to reach. A company can collect information about its own customers, or it can use existing datasets to inform how they communicate with the types of people that makes up their customer or stakeholder base. Rachel Winer (2023)…

The advent of the heavy use of mobile devices for media consumption necessitates some new skills among communicators. First, people using mobile devices can receive information around the world at any time, so communicators need to be trained with skills in communicating with a global audience. This training should include workshops that help people build…

Artificial Intelligence (AI) cannot be trusted to handle human tasks on its own because it is not actually intelligent. What AI is great for right now is things computers do best, like processing data or handling programming languages or formulas in Excel, but its usefulness as a writing tool for communicators is still limited. In…